We have been developing clothing care solutions for over 37 years. We were pioneers in the manufacture of floor clotheslines, a model that would become the great trend of the 21st century. Following the evolution of the industry and the consumer market, we invested in the expansion of our lines, in the improvement of our processes and, thus, we increased our national presence. After so many years on the market, we realized the need to modernize our visual identity as well. So, in 2019 we introduced our brand completely revamped, accompanied by the intrinsic slogan:

YOUR CLOTHING COMPANY

The new brand gave way to a new positioning that has been communicating Secalux's great mission to the market, customers and consumers: to develop the best solutions to meet all stages of the Jornada da Clothes, in this daily contact, which requires affection and care when washing , Drying, Ironing, Caring and Organizing.