Atlas Porcelana

was born from a dream.

When Atlas Revestimento reached its 50th anniversary—mature and well-established—Geraldo Ricciardi’s entrepreneurial spirit was reignited, sparking the dream of a new venture: the manufacture of tableware porcelain. Always driven by curiosity, he began researching the market and production processes within this sector. Thus, five years ago, the establishment of a new factory began, marking the start of a new chapter for the Atlas Group: the production of high-quality, highly durable white tableware porcelain for the HoReCa sector.

Geraldo’s dream stemmed from the conviction that porcelain could transcend mere utility to become part of people's lifestyles—a stage where culinary creations find form, expression, and prominence. Guided by a balance of tradition and innovation, and inspired by decades of ceramic expertise, this dream gave rise to Atlas Porcelana. It is a brand built on passion, aesthetic sensibility, and a deep respect for industrial craftsmanship, capable of translating quality, design, and modernity into every piece. These are porcelain products designed to accompany special moments, elevate the table setting, welcome gatherings, and transform everyday life into memorable experiences.

We are proud to be a Brazilian company. We cherish our materials, our culture, and the wealth of influences that make Brazil an inexhaustible source of inspiration. This identity is reflected in our products, the care we put into our processes, and the way we build relationships. Because valuing Brazil isn't just a trend—it is our essence.

It is a pleasure to meet you; we are Atlas Porcelana.